Director of Business Performance & Marketing, gym devotee, strategic thinker – and decaf evangelist.
Say hello to Carly Dove, who joins the CCBS team as Director of Business Performance & Marketing. With a sharp eye for systems, strategy and storytelling, Carly brings a wealth of experience – and a love of doing things smarter, not just harder.
Before joining CCBS, Carly led regional marketing across APAC and EMEA for Turnitin (yes, the plagiarism-checking powerhouse), steering high-performing teams and delivering commercial impact across international markets.
But after a brief career pause for maternity leave (her youngest daughter just turned one!), Carly was ready to roll up her sleeves and dive back in – and CCBS was the perfect fit.
“I wanted to build on my experience in a role that was both commercially focused and operationally hands-on – and CCBS offered exactly that. I’m excited to be working with a fantastic team, helping the business scale smartly and deliver even more value to clients.” Carly says.
What’s a typical day like for you at CCBS?
Still early days, but Carly’s role is already shaping up to be a hybrid of strategy, collaboration and making things better behind the scenes.
“I’ll be working closely with the leadership team to sharpen up internal processes, support our financial reporting, and build out a marketing approach that really reflects the quality of what we do here. Expect me to be in the CRM, reviewing performance metrics, and looking for small changes that make a big difference.”
In other words – if it can be optimised, measured or marketed, Carly’s on it.
Now for the important stuff…
How do you take your tea?
I don’t! I’m firmly in the decaf coffee camp – a habit I picked up during pregnancy, and somehow never dropped. I used to be a full-blown caffeine devotee (read: probably addicted), but now it’s all about the ritual, not the buzz. That said, after many a sleepless night thanks to my tiny humans, I probably should be bathing in espresso… but here we are, sipping decaf and pretending it’s doing something.
What would you be doing if you weren’t at CCBS?
I wanted to be a doctor when I was little, then a lawyer as I got older – clearly, I’ve always liked fixing things and making a good argument. My childhood nickname was Sergeant Dove, thanks to my ability to keep everyone in line and everything running smoothly, even as a child! These days, I’ve got a soft spot for history, and after having kids, I’ve realised there’s serious money to be made in anything child-related – judging by how much of mine disappears into snacks, sticker books, and glittery things that break within 24 hours. Maybe one day I’ll combine it all and launch a historical re-enactment group for under-fives – complete with tiny crowns and snack breaks.
What do you do in your spare time?
Spare time? That’s cute.
But when I do get some, I make time for the gym – I made it a point to make fitness a big part of my life during maternity leave, and now I’m hooked. Whether it’s lifting weights or just pushing the pram for my 10K steps a day, it’s my way of staying sane and strong. When we get the rare night off parenting duty, my husband and I love going to gigs. And at home, once the kids are (finally) asleep, we wind down by listening to vinyl and pretending we’re still cool.
Have you ever played a sport naked?
Absolutely not. Between parenting, the gym and the odd living room dance-off with the kids, I’ve got my exercise covered. Fully clothed.
Carly will be helping shape our next chapter of growth. Got a marketing idea, a process problem, or just want to chat decaf? Drop her a line at carly@ccbsg.co.uk.